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(The page mentioned below has 25K followers and is in the fandom niche) The surprising fact is that our link posts on Facebook actually earn far more money with CM (Content Monetization) than our no-link posts; even though our posting ratio between link:no-link is 50:50 for this page. As you can see below, out of …

Read More about The Post Type Everyone Hates… Is Secretly the One Making All the Money 🤯

Seriously, last month when our traffic suddenly tanked, some days dropping below 2K sessions, I couldn’t understand why. Our reach and engagement still looked good (or at least not that bad), yet the traffic just wasn’t there. When I dug into our posts, I noticed something: the CTR to our links was insanely low. Like… …

Read More about I Accidentally Killed 50% of Our Traffic… and It Wasn’t the Facebook Algorithm