How Much Does Facebook Pay Me for 1000 Views? Real Earnings from Content Monetization and Traffic

People ask me this a lot:

“How much does Facebook actually pay for 1,000 views?”

The honest answer is… it depends on how you’re monetizing your Facebook page.

From my experience, there are two main ways people make money with Facebook Pages:

1. Facebook Content Monetization (CM)
2. Driving traffic to websites that run ads

I’ve been doing both for a while now, so let me show you what the numbers actually look like.

Facebook Content Monetization (CM)

If we simplify the numbers a bit, Facebook CM pays roughly:

• $0.10 per 1,000 views
• $10 per 100,000 views
• $1,000 per 10 million views

But don’t take that too literally. It’s just a rough estimate. If you’re curious about the requirements to get into Facebook Content Monetization, I explain them here.

When I look at different CM pages (mine and friends’), the earnings can vary quite a lot depending on the niche and the type of content.

One of my pages is in the fandom niche, and right now it earns around $0.10 per 1,000 qualified views from photo posts.

On that page I don’t post reels much. Creating videos in the fandom niche can get tricky with copyright issues, so I mostly stick with photos.

Every niche is different though. Some pages do way better with photos, others with reels, others with memes.

Finding the right post format for your page matters a lot. I’ve written more about how to find those kinds of posts in another article.

A friend of mine runs a page in the animal niche, and when we looked at his numbers, something interesting showed up.

On his page, photo posts make money, but reels earn noticeably more on average.

So the lesson here is simple: different niches mean different earning rates.

Fandom, animals, gardening, fishing… they all behave a bit differently.

From what I’ve seen, the quality of the posts also matters a lot. The more original and unique your content is, the better Facebook tends to reward it.

This is especially true with reels, where watch time plays a big role.

Driving traffic to websites serving ads

The other way I make money from Facebook is by sending traffic to websites that run ads.

I’ve been doing this for more than two years now, so I can confidently say something people love to argue about online:

Facebook traffic is not dead.

At least not for everyone.

Real example from one of my sites below.

Right now the website gets about 75,000 sessions per month from Facebook according to Google Analytics.

Facebook is actually the main traffic source for that site.

The site earns around $24 RPM (revenue per 1,000 sessions).

So with 75K sessions, the site makes roughly $1,800 per month from Facebook traffic alone.

Now here’s the interesting part.

The Facebook page sending traffic to that website gets around 24 million views per month.

When you break that down, the earnings come out to roughly $0.075 per 1,000 Facebook views.

That’s actually a bit lower than the CM example above, where I’m seeing around $0.10 per 1,000 views.

So how much does Facebook pay for 1,000 views?

Based on my own pages:

• Facebook Content Monetization: about $0.10 per 1,000 views
• Driving traffic to a website: about $0.075 per 1,000 views

But here’s the thing. You don’t have to pick just one.

If you combine both methods, running CM while also sending traffic to your website, the blended rate could look something like $0.175 per 1,000 views.

Of course this number will change depending on your niche, your audience, and the quality of your posts.

But hopefully this gives you a realistic picture of the numbers from someone who is actually doing it.